Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the twenty-first century /

Lignende værker

• Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
  af: Hatch, Mary Jo
  Udgivet: (2008)
• How to measure and manage your corporate reputation
  af: Hannington, Terry
  Udgivet: (2004)
• Corporate reputation managing opportunities and threats /
  Udgivet: (2011)
• Brand, identity and corporate reputation /
  Udgivet: (2015)
• Corporate branding in Facebook fan pages : ideas for improving your brand value /
  af: Zamith Brito, Eliane Pereira, et al.
  Udgivet: (2015)