Strategic customer management integrating relationship marketing and CRM /

"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms u...

Full description

Bibliographic Details

Main Author:	Payne, Adrian
Corporate Author:	ProQuest (Firm)
Other Authors:	Frow, Pennie
Format:	Electronic eBook
Language:	English
Published:	Cambridge : Cambridge University Press, 2013.
Subjects:	Customer relations > Management. Electronic books.
Online Access:	Click to View
Tags:	Add Tag No Tags, Be the first to tag this record!