Diversity in advertising : broadening the scope of research directions /

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Bibliographic Details
Other Authors:	Williams, Jerome D., 1947- (Editor), Lee, Wei-Na, 1957- (Editor), Haugtvedt, Curtis P., 1958- (Editor)
Format:	Electronic eBook
Language:	English
Published:	Mahwah, New Jersey : Lawrence Erlbaum, 2004.
Series:	Advertising and consumer psychology.
Subjects:	Advertising > Psychological aspects. Communication in marketing. Consumers > Attitudes. Electronic books.
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