Effective advertising understanding when, how, and why advertising works /
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c2004.
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| Subjects: | |
| Online Access: | Click to View |
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| Physical Description: | 203 p. : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781452262710 |