Effective advertising understanding when, how, and why advertising works /

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Bibliographic Details
Main Author:	Tellis, Gerard J., 1950-
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, c2004.
Subjects:	Advertising. Consumers > Attitudes. Electronic books.
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