Positioning the brand an inside-out approach /

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Bibliographic Details
Main Author:	Riezebos, H. J., 1960-
Corporate Author:	ProQuest (Firm)
Other Authors:	Grinten, Jaap van der
Format:	Electronic eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2012.
Subjects:	Product management. Brand name products. Branding (Marketing) Electronic books.
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