Choice-based conjoint analysis models and designs /

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Bibliographic Details
Main Author:	Raghavarao, Damaraju
Corporate Author:	ProQuest (Firm)
Other Authors:	Wiley, James B., Chitturi, Pallavi
Format:	Electronic eBook
Language:	English
Published:	Boca Raton, Fla. : CRC Press, c2011.
Subjects:	Conjoint analysis (Marketing) Consumers' preferences. Electronic books.
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