Customer value starvation can kill : prevention and cure /

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Bibliographic Details
Main Authors:	Mahajan, Gautam (Author), Vieira, Walter (Author)
Other Authors:	Kotler, Philip (writer of foreword.)
Format:	Electronic eBook
Language:	English
Published:	New York : Business Expert Press, 2021.
Series:	Business Expert Press Service Systems and Innovations in Business and Society Collection
Subjects:	Customer relations > Management. Value analysis (Cost control) Consumer satisfaction. Electronic books.
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