Hello, my name is awesome : how to create brand names that stick /

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Bibliographic Details
Main Author:	Watkins, Alexandra (Author)
Format:	Electronic eBook
Language:	English
Published:	Oakland, California : Berrett-Koehler Publishers, Inc., [2019]
Edition:	Second edition.
Subjects:	Branding (Marketing) Brand name products. BUSINESS & ECONOMICS / Marketing / General. BUSINESS & ECONOMICS / New Business Enterprises. BUSINESS & ECONOMICS / Marketing / Research. Electronic books.
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