Advanced database marketing : innovative methodologies and applications for managing customer relationships /

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Bibliographic Details
Other Authors:	Coussement, Kristof (Editor), Bock, Koen W. de (Editor), Neslin, Scott A., 1952- (Editor)
Format:	Electronic eBook
Language:	English
Published:	London, England ; New York, New York : Routledge, 2016.
Subjects:	Database marketing. Consumer profiling. Customer relations. Electronic books.
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