M-powering marketing in a mobile world /

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming envi...

Descripció completa

Dades bibliogràfiques

Autors principals:	Banerjee, Syagnik (Autor), Dholakia, Nikhilesh, 1947- (Autor), Dholakia, Ruby Roy (Autor)
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	New York, New York : Business Expert Press, 2018.
Col·lecció:	Digital and social media marketing and advertising collection.
Matèries:	Big data. Internet marketing. Mobile commerce. Electronic books.
Accés en línia:	Click to View
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!