M-powering marketing in a mobile world /

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming envi...

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Bibliographic Details

Main Authors:	Banerjee, Syagnik (Author), Dholakia, Nikhilesh, 1947- (Author), Dholakia, Ruby Roy (Author)
Format:	Electronic eBook
Language:	English
Published:	New York, New York : Business Expert Press, 2018.
Series:	Digital and social media marketing and advertising collection.
Subjects:	Big data. Internet marketing. Mobile commerce. Electronic books.
Online Access:	Click to View
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