The marketing power of emotion /

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Bibliographic Details
Main Authors:	O'Shaughnessy, John, 1927- (Author), O'Shaughnessy, Nicholas J., 1954- (Author)
Format:	Electronic eBook
Language:	English
Published:	New York, New York : Oxford University Press, 2003.
Subjects:	Consumer behavior. Consumers > Psychology. Marketing > Psychological aspects. Advertising > Psychological aspects. Decision making > Psychological aspects. Emotions > Economic aspects. Electronic books.
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