The new advertising : branding, content, and consumer relationships in the data-driven social media era /

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Bibliographic Details
Other Authors:	Brown, Ruth E. (Editor), Jones, Valerie K. (Editor), Wang, Ming (Editor), Schultz, Don E. (writer of foreword.), Tobaccowala, Rishad (writer of foreword.)
Format:	Electronic eBook
Language:	English
Published:	Santa Barbara, California ; Denver, Colorado : Praeger, 2016.
Subjects:	Advertising. Internet advertising. Internet marketing. Social media. Electronic books.
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