Integrated marketing communication : creating spaces for engagement /

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Bibliographic Details
Other Authors:	Persuit, Jeanne M., 1973- (Editor), McDowell Marinchak, Christina L. (Editor)
Format:	Electronic eBook
Language:	English
Published:	Lanham, Maryland : Lexington Books, 2016.
Series:	Integrated Marketing Communication
Subjects:	Customer relations. Communication in marketing. Electronic books.
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