The maturing marketplace buying habits of baby boomers and their parents /

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Bibliographic Details
Corporate Author:	ProQuest (Firm)
Other Authors:	Moschis, George P., 1944-
Format:	Electronic eBook
Language:	English
Published:	Westport, Conn. : Quorum Books, 2000.
Subjects:	Consumer behavior > United States. Baby boom generation > United States > Attitudes. Middle-aged consumers > United States > Attitudes. Older consumers > United States > Attitudes. Market segmentation > United States. Electronic books.
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