Tuning into mom understanding America's most powerful consumer /

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Bibliographic Details
Main Author:	Clements, Michal, 1963-
Corporate Author:	ProQuest (Firm)
Other Authors:	Thompson, Teri Lucie, 1956-
Format:	Electronic eBook
Language:	English
Published:	West Lafayette, Ind. : Purdue University Press, c2011.
Subjects:	Mothers > United States > Attitudes. Consumer behavior > United States. Consumers' preferences > United States. Relationship marketing > United States. Electronic books.
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