Ethical and social marketing in Asia : incorporating fairness management /

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Bibliographic Details
Other Authors:	Nguyen, Bang (Editor), Rowley, Chris (Editor), Yuan, Ruizhi (Contributor)
Format:	Electronic eBook
Language:	English
Published:	Amsterdam, Netherlands : Elsevier, 2015.
Series:	Elsevier Asian Studies Series
Subjects:	Marketing > Asia. Marketing > Moral and ethical aspects > Asia. Social marketing > Asia. Electronic books.
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