Belief systems, religion, and behavioral economics : marketing in multicultural environments /
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| Main Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Edition: | First edition. |
| Series: | 2014 digital library.
Economics collection. |
| Subjects: | |
| Online Access: | Click to View |
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| Abstract: | Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. |
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| Item Description: | Part of: 2014 digital library. |
| Physical Description: | 1 online resource (xii, 143 pages) |
| Bibliography: | Includes bibliographical references (pages 123-135) and index. |
| ISBN: | 9781606497050 |
| ISSN: | 2163-7628 |
| Access: | Access restricted to authorized users and institutions. |