Marketing database analytics transforming data for competitive advantage /

Lignende værker

• Optimal database marketing strategy, development, and data mining /
  af: Drozdenko, Ronald G.
  Udgivet: (2002)
• Advanced database marketing : innovative methodologies and applications for managing customer relationships /
  Udgivet: (2016)
• Perspectives on promotion and database marketing the collected works of Robert C Blattberg /
  af: Blattberg, Robert C., 1942-
  Udgivet: (2010)
• Digital marketing management : a handbook for the current (or future) CEO /
  af: Zahay, Debra L.
  Udgivet: (2015)
• Statistical and machine-learning data mining techniques for better predictive modeling and analysis of big data /
  af: Ratner, Bruce
  Udgivet: (2012)