Persuasion in advertising
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| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
London ; New York :
Routledge,
2004.
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| Edició: | 1st ed. |
| Matèries: | |
| Accés en línia: | Click to View |
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| 020 | |a 9780203299982 |q (electronic bk.) | ||
| 020 | |z 9780415322232 |q (print) | ||
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| 050 | 4 | |a HF5822 |b .O84 2004 | |
| 082 | 0 | |a 659.1/01/9 |2 21 | |
| 100 | 1 | |a O'Shaughnessy, John, |d 1927- | |
| 245 | 1 | 0 | |a Persuasion in advertising |h [electronic resource] / |c John O'Shaughnessy and Nicholas Jackson O'Shaughnessy. |
| 250 | |a 1st ed. | ||
| 260 | |a London ; |a New York : |b Routledge, |c 2004. | ||
| 300 | |a xi, 220 p. : |b ill. | ||
| 504 | |a Includes bibliographical references (p. 197-208) and index. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising |x Psychological aspects. | |
| 650 | 0 | |a Persuasion (Psychology) | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a O'Shaughnessy, Nicholas J., |d 1954- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/kaiptc/detail.action?docID=200480 |z Click to View |
| 942 | |c PQEBOOK | ||
| 999 | |c 8639 |d 8639 | ||