APA (7th ed.) Citation

ProQuest (Firm), Ishikawa, A., & Tsujimoto, A. (2008). Creative marketing for new product and new business development. World Scientific.

Chicago Style (17th ed.) Citation

ProQuest (Firm), Akira Ishikawa, and Atsushi Tsujimoto. Creative Marketing for New Product and New Business Development. Hackensack, NJ: World Scientific, 2008.

MLA (9th ed.) Citation

ProQuest (Firm), et al. Creative Marketing for New Product and New Business Development. World Scientific, 2008.

Warning: These citations may not always be 100% accurate.