Consumer cosmopolitanism in the age of globalization

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Altri autori:	Prince, Melvin
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Edizione:	1st ed.
Serie:	2012 digital library. Consumer behavior collection.
Soggetti:	Consumer behavior. Cosmopolitanism. Market segmentation. Globalization. acculturation animosity beliefs consumers cosmopolitan culture consumption customs ethnocentrism globalization social identity international locals materialism national identity purchase behavior relationship marketing market segmentation tastes values xenocentrism Electronic books.
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