Pictorial metaphor in advertising

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Bibliographic Details
Main Author: Forceville, Ch. (Charles)
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: London ; New York : Routledge, 1998.
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Description
Physical Description:x, 233 p. : ill.
Bibliography:Includes bibliographical references (p. [223]-230) and index.
ISBN:9780203064252