Brand real how smart companies live their brand promise and inspire fierce customer loyalty /

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Bibliographic Details
Main Author: Vincent, Laurence
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New York : American Management Association, 2012.
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Online Access:Click to View
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Description
Physical Description:xii, 257 p.
Bibliography:Includes bibliographical references and index.
ISBN:9780814416778 (electronic bk.)