The Arab world unbound tapping into the power of 350 million consumers /

"An expert's guide to exploring business opportunities in the burgeoning Arab marketplaceThis groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the...

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Bibliografski detalji

Glavni autor:	Mahajan, Vijay, 1948-
Autor kompanije:	ProQuest (Firm)
Daljnji autori:	Zehr, Dan
Format:	Elektronički e-knjiga
Jezik:	engleski
Izdano:	San Francisco : Jossey-Bass, c2012.
Izdanje:	1st ed.
Teme:	Marketing > Arab countries. International business enterprises > Arab countries. Electronic books.
Online pristup:	Click to View
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