The persuasive power of campaign advertising
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Philadelphia :
Temple University Press,
2011.
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| Subjects: | |
| Online Access: | Click to View |
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| Physical Description: | x, 186 p. : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781439903346 |