Encyclopaedia of brand equity management. Vol. III
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| Corporate Author: | |
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| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mumbai :
Himalaya Pub. House,
2009.
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| Series: | Encyclopaedia of brand equity management
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| Subjects: | |
| Online Access: | Click to View |
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| Physical Description: | 320 p. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 9789350439296 |