APA (7th ed.) Citation

Strauss, R. E. (2008). Marketing planning by design: Systematic planning for successful marketing strategy. Wiley.

Chicago Style (17th ed.) Citation

Strauss, Ralf E. Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy. Chichester, England ; Hoboken, NJ: Wiley, 2008.

MLA (9th ed.) Citation

Strauss, Ralf E. Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy. Wiley, 2008.

Warning: These citations may not always be 100% accurate.