The entrepreneur's guide to marketing
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Coauteur: | |
| Formaat: | Elektronisch E-boek |
| Taal: | Engels |
| Gepubliceerd in: |
Westport, Conn. :
Praeger,
2009.
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| Reeks: | Entrepreneur's guide (Westport, Conn.)
|
| Onderwerpen: | |
| Online toegang: | Click to View |
| Tags: |
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Inhoudsopgave:
- Marketing demystified
- Marketing applied : a strategic overview of marketing
- What do I want?
- Your market and what it needs
- Your operational environment
- Assessing your own capabilities
- Identifying and evaluating your competitors
- Positioning your product or service
- Pricing your products and services
- Deciding on your marketing strategy
- Developing and delivering your message
- Getting your message out there
- Selling effectively and ethically
- Standing by your word
- Calling in the pros
- Conclusion.