Data-driven marketing the 15 metrics everyone in marketing should know /

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Bibliographic Details
Main Author:	Jeffery, Mark, 1965-
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, N.J. : Wiley, c2010.
Subjects:	Marketing research. Marketing > Mathematical models. Marketing > Case studies. Electronic books.
Online Access:	Click to View
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245	1	0	\|a Data-driven marketing \|h [electronic resource] : \|b the 15 metrics everyone in marketing should know / \|c Mark Jeffery.
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300			\|a xxi, 298 p.
590			\|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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650		0	\|a Marketing \|x Mathematical models.
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