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Media research methods measuring audiences, reactions and impact /

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Bibliographic Details
Main Author:	Gunter, Barrie
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	London ; Thousand Oaks, Calif. : Sage Publications, 2000.
Subjects:	Mass media > Research > Methodology. Electronic books.
Online Access:	Click to View
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