A short course in international marketing blunders mistakes made by companies that should have known better /

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• A Short course in international marketing blunders mistakes made by companies that should have known better /
  per: White, Michael, 1951-
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• A short course in international marketing approaching and penetrating the global marketplace /
  per: Curry, Jeffrey E., 1953-
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• Transnational marketing in the information age /
  per: Desimone, Diane M., 1949-
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• Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research /
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• Global marketing management (under value-based integrated customerised approach) /
  per: Sherlekar, S. A.
  Publicat: (2010)