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Commoditization and the strategic response

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Bibliographic Details
Main Author:	Holmes, Andrew, 1965-
Corporate Author:	ProQuest (Firm)
Format:	Electronic eBook
Language:	English
Published:	Hants, England ; Burlington, VT : Ashgate Pub., c2008.
Subjects:	Commercial products. Consumption (Economics) Management. Electronic books.
Online Access:	Click to View
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