Commoditization and the strategic response

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Bibliografische gegevens
Hoofdauteur: Holmes, Andrew, 1965-
Coauteur: ProQuest (Firm)
Formaat: Elektronisch E-boek
Taal:Engels
Gepubliceerd in: Hants, England ; Burlington, VT : Ashgate Pub., c2008.
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100 1 |a Holmes, Andrew,  |d 1965- 
245 1 0 |a Commoditization and the strategic response  |h [electronic resource] /  |c by Andrew Holmes. 
260 |a Hants, England ;  |a Burlington, VT :  |b Ashgate Pub.,  |c c2008. 
300 |a xviii, 223 p. 
504 |a Includes bibliographical references and index. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Commercial products. 
650 0 |a Consumption (Economics) 
650 0 |a Management. 
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