Data mining and market intelligence for optimal marketing returns
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| Main Author: | |
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| Corporate Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Amsterdam ; Boston :
Elsevier/Butterworth-Heinemann,
2008.
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| Edition: | 1st ed. |
| Subjects: | |
| Online Access: | Click to View |
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| Physical Description: | xii, 280 p. : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780080878096 |