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The psychology of entertainment media blurring the lines between entertainment and persuasion /

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Bibliographic Details
Corporate Author: ProQuest (Firm)
Other Authors: Shrum, L. J.
Format: Electronic eBook
Language:English
Published: Mahwah, NJ : Lawrence Erlbaum, c2004.
Subjects:
Subliminal advertising.
Advertising > Psychological aspects.
Mass media > Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.
Electronic books.
Online Access:Click to View
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