Multi-channel marketing, branding and retail design : new challenges and opportunities /

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Bibliographic Details
Other Authors: Mcintyre, Charles (Editor), Melewar, T. C. (Editor), Dennis, Charles (Editor)
Format: Electronic eBook
Language:English
Published: Bingley, England : Emerald, 2016.
Edition:First edition.
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Description
Physical Description:1 online resource (274 pages) : illustrations
Bibliography:Includes bibliographical references at the end of each chapters and index.
ISBN:9781786354556 (e-book)