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The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /

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Bibliographic Details
Main Author: Newman, Bruce I. (Author)
Format: Electronic eBook
Language:English
Published: Toronto, [Ontario] ; Buffalo, [New York] ; London, [England] : University of Toronto Press, 2016.
Subjects:
Political campaigns > United States.
Campaign management > United States.
Advertising, Political > United States.
Communication in politics > United States.
Marketing > Political aspects > United States.
Electronic books.
Online Access:Click to View
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Description
Item Description:Includes index.
Physical Description:1 online resource (218 pages)
ISBN:9781442669734 (e-book)

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