Leveraging cultural diversity in emerging markets /
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
|
| Edition: | First edition. |
| Series: | Economics collection.
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| Subjects: | |
| Online Access: | Click to View |
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Table of Contents:
- 1. Understanding emerging markets
- 2. Economic and cultural transformations at emerging and frontier markets
- 3. Coping with differences and promoting interactions
- 4. Clash of civilizations or cultural synergies?
- 5. Global individualism
- 6. Western or Christian and Muslim or Arab heading towards inevitable conflicts: really?
- 7. Benefiting from cultural synergies
- 8. Commonalities in cultures: fruitful reconciliations
- 9. Emerging markets do not want to be like the West
- 10. The lesser importance of national cultural identities
- About the authors
- Advance quotes for Leveraging cultural diversity in emerging markets
- References
- Bibliography
- Index.