Competitive strategy for media firms strategic and brand management in changing media markets /

Lignende værker

• Strategic brand management and development : creating and marketing successful brands /
  af: Lalaounis, Sotiris T., 1980-
  Udgivet: (2021)
• The business of brands
  af: Miller, Jon, 1971-
  Udgivet: (2004)
• Brands and brand management under threat in an age of fake news /
  Udgivet: (2020)
• Connective branding building brand equity in a demanding world /
  af: Fisher-Buttinger, Claudia
  Udgivet: (2008)
• Brand zero : the complete branding guide for start-ups /
  af: Tai, Jacky
  Udgivet: (2014)