Profiting from services and solutions : what product-centric firms need to know /

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Opis bibliograficzny
Główni autorzy:	Zeithaml, Valarie A. (Autor), Salas, Jim (Autor), Bitner, Mary Jo (Autor), Brown, Stephen Walter, 1943- (Autor)
Format:	Elektroniczne E-book
Język:	angielski
Wydane:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Wydanie:	First edition.
Seria:	Service systems and innovations in business and society collection. 2014 digital library.
Hasła przedmiotowe:	Service industries. Manufacturing industries. Production management. New products. solutions solutions marketing servitization service- oriented service transition service strategies service scorecard service marketing service leadership service innovation service infusion service design service continuum service-centered, product-service systems organizational culture integrated solutions integrated product services growth through service customization customer centricity collaboration classification of services change management business-to-business Electronic books.
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