The business of brands
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, N.J. :
Wiley,
c2004.
|
| Subjects: | |
| Online Access: | Click to View |
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| 003 | MiAaPQ | ||
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| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 040608s2004 enka ob 001 0 eng | ||
| 020 | |a 9780470862605 |q (electronic bk.) | ||
| 020 | |z 9780470862599 |q (print) | ||
| 035 | |a (MiAaPQ)EBC220522 | ||
| 035 | |a (Au-PeEL)EBL220522 | ||
| 035 | |a (CaPaEBR)ebr10114038 | ||
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| 035 | |a (OCoLC)780985669 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HD69.B7 |b M55 2004 | |
| 082 | 0 | |a 658.8/27 |2 22 | |
| 100 | 1 | |a Miller, Jon, |d 1971- | |
| 245 | 1 | 4 | |a The business of brands |h [electronic resource] / |c by Jon Miller & David Muir. |
| 260 | |a Chichester, England ; |a Hoboken, N.J. : |b Wiley, |c c2004. | ||
| 300 | |a xvi, 270 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Value added. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Muir, David, |d 1971- | |
| 710 | 2 | |a ProQuest (Firm) | |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/kaiptc/detail.action?docID=220522 |z Click to View |
| 942 | |c PQEBOOK | ||
| 999 | |c 10421 |d 10421 | ||